Case_Apple

Apple's challenge

Bringing the broader audience of Milan Design Week closer to sustainability in celebration of Earth Day.

Creating a series of unique events to transform the outdoor space of the Apple Store in Piazza Liberty, Milan, into a hub for live content, where storytelling, in-depth exploration, and sharing become the distinctive elements of the entertainment experience.

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Coop's challenge

The broader need was to strengthen the sustainability positioning with targeted communication in order to inform and engage consumers and stakeholders in the different territories, along with local communities and new targets. This also led to a request to develop environmental projects in line with the strategy.

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The activity

LifeGate interpreted the strengths and distinctive features of the Brand by outlining approach,
initiatives and communication plans necessary to establish the leadership of Coop.
Among the various activities, LifeGate has
accompanied Coop Italia on the path dedicated to the engagement strategy of its supply chain by being part of the scientific committee of "Coop for Future."
Business-to-business partnerships: the Captain Findus brand is partner in the LifeGate Plasticless project, thanks to the sponsorship of 10 of Coop's 46 Seabins plus 1 Trash Collec'Thore 1 PixieDrone.

The role of LifeGate

Organize a series of evening live events that can be experienced in real-time and continue to resonate post-event across LifeGate’s various channels through audio, video, and social media campaigns.

Transform the format of the daily podcast “News dal Pianeta Terra” into a live event featuring exclusive guests and hosted by the program’s presenter, Giovanni Mori.

Define the evening schedules, curate the content, select participating guests, and promote the initiative across the network’s channels and those of the guests to make the “Today at Apple” events truly one-of-a-kind.

The activity

Organization, management, and execution of five evening events during Milan Design Week. A new live format of "News dal Pianeta Terra" will feature exclusive guests introduced by host Giovanni Mori and moderated by LifeGate journalists, each specializing in the specific themes: music, current events, cinema, design, and sustainable food.

Key activities include:
- Selection, organization, and execution of the live events.
- Podcast production available on air the day after each event.
- Vodcast production with post-event publication.
- Promotion of the events through dedicated social media campaigns.

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The results in figures

- 46 Seabin devices installed in 15 Italian regions;
- 5 new trash-collecting technologies installed (Trash Collec'Thor and PixieDrone) as part of the "A Sea of Ideas for Our Waters" campaign;
- 2 waste collection activities from the seabed with professional dive teams;
- More than 40 events organized;
- Presence at Barcolana and the international Sea Summit in Trieste;
- More than 2 mln views of online campaigns;
- More than 1 billion bees protected with the "Every Bee Counts" project;
- Over 500 artificial nests for bees and pollinators placed throughout Italy.

Case studies

Brand communication

How to strengthen the sustainable positioning of brands, involving customers and business partners?

Progetto formativo

How to reposition oneself on circular economy issues?

Comunicazione strategica

What is the approach to becoming a sustainability leader in one’s reference industry? How to become a transformation driver for the entire sector?

Comunicazione di sostenibilità

What is the best corporate website structure to enhance sustainability content and integrate sustainable strategy into business?

Communication of environmental projects to engage stakeholders and new targets.

Sustainability within everyone's reach with live events featuring outstanding guests.

Apple's challenge

01
Coop's challenge

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The activity

The role of LifeGate

The activity