Case_bestwestern

01
B-W-H's challenge

We created the “Stay for the Planet” program, an environmental governance system for affiliated facilities, monitoring sustainability performance for managers and a concrete tool for guests of accommodation facilities, who have a map of the area available to choose stays with less environmental impact and learn about the chain’s commitment.
In the 2018-2019 biennium, Stay PlasticLess was born, a training action for hoteliers and support for the purchase of alternative supplies, a rating for all structures and dedicated communication tools up to the summer campaign in support of an environmental project.

01
La sfida di B-W

Abbiamo creato il programma «Stay for the Planet», un sistema di governance ambientale delle strutture affiliate, di monitoraggio delle performance di sostenibilità per i gestori e uno strumento concreto per gli ospiti delle strutture ricettive, che hanno a disposizione una mappa del territorio per scegliere soggiorni a minor impatto ambientale e conoscere l’impegno della catena. Nel biennio 2018-2019 nasce Stay PlasticLess, un’azione di formazione agli albergatori e un supporto per l’acquisto di forniture alternative, un rating per tutte le strutture e strumenti di comunicazione dedicati fino alla campagna estiva a supporto di un progetto ambientale.

The Role of LifeGate

Independent scientific partner to develop the environmental rating system at the base of the project;
Advisory and strategy: development of analysis methodology and computer tool for data collection and calculation of scores, ratings and reporting;
Industry benchmarking for project positioning;
Communication: multi-stakeholder project (hoteliers, guests, media, etc.); marketing initiatives to enhance the program and involve hoteliers;
Support for green suppliers.

02
L'attività

Best Western Italia ha conseguito un ottimo posizionamento come brand impegnato sul tema della sostenibilità con progetti concreti e strutturati, rispondendo alla domanda di clienti e aggiungendo valore per tour operator e consortia. Durante l’estate 2019, sono stati installati quattro Seabin in altrettanti porti italiani, coinvolgendo albergatori e ospiti nel progetto LifeGate PlasticLess.

02
The activity

Best Western Italy has achieved an excellent positioning as a brand committed to sustainability with concrete and structured projects, responding to customer demand and adding value for tour operators and consortia. During the summer of 2019, four Seabins were also installed in as many Italian ports, involving hoteliers and guests in the LifeGate PlasticLess project.

Case studies

Our impact as told by our clients

Reporting

How to make the sustainability report a real communication hub?

Advisory and strategy

How to reconcile market leadership and sustainable brand identity, involving the affiliate network?

Sustainability consulting

How to make packaging a vehicle for sustainable communication?

Sustainability strategy

How to improve your sustainability rating by meeting investor expectations?

How to match market leadership and sustainable brand identity by engaging the affiliate network?

How to match market leadership and sustainable brand identity by engaging the affiliate network?

01
B-W-H's challenge

01
La sfida di B-W

The Role of LifeGate

02
L'attività