Case_coop

01
Coop's challenge

The broader need was to strengthen the sustainability positioning with targeted communication in order to inform and engage consumers and stakeholders in the different territories, along with local communities and new targets. This also led to a request to develop environmental projects in line with the strategy.

01
Coop's challenge

02
The activity

LifeGate interpreted the strengths and distinctive features of the Brand by outlining approach,
initiatives and communication plans necessary to establish the leadership of Coop.
Among the various activities, LifeGate has
accompanied Coop Italia on the path dedicated to the engagement strategy of its supply chain by being part of the scientific committee of "Coop for Future."
Business-to-business partnerships: the Captain Findus brand is partner in the LifeGate Plasticless project, thanks to the sponsorship of 10 of Coop's 46 Seabins plus 1 Trash Collec'Thore 1 PixieDrone.

02
The activity

LifeGate interpreted the strengths and distinctive features of the Brand by outlining approach,
initiatives and communication plans necessary to establish the leadership of
Coop.
Among the various activities, LifeGate has
accompanied Coop Italia on the path dedicated to the engagement strategy
of its supply chain by being part of the scientific committee of "Coop for Future."
Business-to-business partnerships: the Captain Findus brand is
partner in the LifeGate Plasticless project, thanks to the
sponsorship of 10 of Coop's 46 Seabins plus 1 Trash Collec'Thore 1
PixieDrone.

The Role of LifeGate

2019-2022:
Campagna “Un mare di idee per le nostre acque”
- 46 dispositivi Seabin installati in 15 regioni italiane;
- 5 nuove tecnologie raccogli-rifiuti installate (Trash Collec’Thor e PixieDrone)
- 2 attività di r accolta dei rifiuti dai fondali marini con squadre di sub professionisti;
- oltre 40 eventi organizzati;
- Presenza in Barcolana e al Sea Summit internazionale a Trieste;
- Oltre 2 mln di visualizzazioni delle campagne online; Progetto “Ogni ape conta”:
- Più di 1 miliardo di api tutelate;
- oltre 500 nidi artificiali per api e impollinatori posizionati in tutt’Italia.

2024-2025:
Progetto Foresta blu: Coop contribuisce ad azioni di habitat restoration con azioni di monitoraggio, ripristino e di protezione di tratti di praterie di Posidonia oceanica, pianta marina che segnala la qualità dei nostri mari, in tre territori: in Liguria, con la riforestazione di 200 mq di posidonia nell’area marina protetta Isola di Bergeggi; in Puglia, con il monitoraggio di tre grandi posidonieti in regressione; in Toscana con il posizionamento di un campo boe nel 2025 per proteggere i posidonieti in regressione sull’isola d’Elba, dove saranno anche riforestati ulteriori 100 mq di posidonia.

03
The results in figures

- 46 Seabin devices installed in 15 Italian regions;
- 5 new trash-collecting technologies installed (Trash Collec'Thor and PixieDrone) as part of the "A Sea of Ideas for Our Waters" campaign;
- 2 waste collection activities from the seabed with professional dive teams;
- More than 40 events organized;
- Presence at Barcolana and the international Sea Summit in Trieste;
- More than 2 mln views of online campaigns;
- More than 1 billion bees protected with the "Every Bee Counts" project;
- Over 500 artificial nests for bees and pollinators placed throughout Italy.

Case studies

Our impact as told by our clients

Communication strategy

How to highlight your sustainable positioning to new targets?

Strategic consulting

How to make your sustainable approach tangible and structured?

Advisory and strategy

How to start a climate strategy?

Impact projects

How to carry out a project with social and environmental benefits throughout the local community?

Communication of environmental projects to engage stakeholders and new targets.

Communication of environmental projects to engage stakeholders and new targets.

01
Coop's challenge

01
Coop's challenge

02
The activity

02
The activity

The Role of LifeGate