Communication of environmental projects to engage stakeholders and new targets.

The activity

​2019-2022
Campaign: "A Sea of Ideas for Our Waters"
- 46 Seabin devices installed across 15 Italian regions.
- 5 new waste-collecting technologies installed (Trash Collec’Thor and PixieDrone).
- 2 underwater waste collection activities conducted by professional diving teams.
- Over 40 events organized.
- Participation in the Barcolana regatta and the international Sea Summit in Trieste.
- Over 2 million online campaign views.
- Project: "Every Bee Counts"Over 1 billion bees protected.
- More than 500 artificial nests for bees and pollinators placed throughout Italy.

2024-2025
Project: Blue Forest
Coop contributes to habitat restoration through monitoring, restoration, and protection of Posidonia oceanica meadows, a marine plant indicating the health of our seas, in three areas: 
- Liguria: Reforestation of 200 sqm of Posidonia in the Bergeggi Marine Protected Area.
- Puglia: Monitoring of three large Posidonia meadows in regression.
- Tuscany: Installation of a buoy field in 2025 to protect declining Posidonia meadows near Elba Island, along with reforestation of an additional 100 sqm of Posidonia.  

Case studies

​Incorporating impactful, scalable, and long-term projects into consistent communication that strengthens the company's sustainable positioning.

​Debunking sustainability myths to drive the ecological transition.






​Supporting the company in establishing a comprehensive sustainability journey, while also assisting in the implementation  of specific actions.


​Strengthening the flagship brand's sustainable positioning by combining environmental projects aligned with sustainable events and impactful  actions.

​Turning the company's environmental awareness into a structured approach reflected in processes, products, and communication.