Case_DS

DS's challenge

Design a tailor-made project centered on the theme of travel that embodies the Esprit de Voyage and the brand's core values: sustainable commitment, craftsmanship, and excellence, with a particular focus on gastronomy.

The project aims to:
- Enhance brand awareness by showcasing the brand’s dedication to sustainability.
- Engage new target audiences by highlighting DS’s sustainable initiatives and values in a compelling and relatable way.

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Coop's challenge

The broader need was to strengthen the sustainability positioning with targeted communication in order to inform and engage consumers and stakeholders in the different territories, along with local communities and new targets. This also led to a request to develop environmental projects in line with the strategy.

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The activity

LifeGate interpreted the strengths and distinctive features of the Brand by outlining approach,
initiatives and communication plans necessary to establish the leadership of Coop.
Among the various activities, LifeGate has
accompanied Coop Italia on the path dedicated to the engagement strategy of its supply chain by being part of the scientific committee of "Coop for Future."
Business-to-business partnerships: the Captain Findus brand is partner in the LifeGate Plasticless project, thanks to the sponsorship of 10 of Coop's 46 Seabins plus 1 Trash Collec'Thore 1 PixieDrone.

The role of LifeGate

Implementation of a cross-media project on the LifeGate network to raise awareness around the DS Automobiles brand and share innovations in sustainable mobility with the LifeGate community.

The project will narrate the journey of a Michelin-starred chef aboard a DS vehicle, leveraging all LifeGate network channels to tell the story.

The activity

The journey of a Michelin-starred chef in search of the perfect ingredients for their new recipe unfolds through custom video content where the DS car takes center stage.
Key activities include:
- Creation of a content hub featuring editorial articles on the topic of electric vehicles.
- Long-form storytelling chronicling the adventure to discover unique products and create a recipe inspired by nature.
- Content sharing via a social media campaign to maximize engagement.
- Development of informational radio snippets to raise awareness about sustainable mobility.
- Production of narrative videos detailing the chef’s journey and discoveries.
- Live coverage of the e-prix event and production of custom content distributed across LifeGate’s properties.

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The results in figures

- 46 Seabin devices installed in 15 Italian regions;
- 5 new trash-collecting technologies installed (Trash Collec'Thor and PixieDrone) as part of the "A Sea of Ideas for Our Waters" campaign;
- 2 waste collection activities from the seabed with professional dive teams;
- More than 40 events organized;
- Presence at Barcolana and the international Sea Summit in Trieste;
- More than 2 mln views of online campaigns;
- More than 1 billion bees protected with the "Every Bee Counts" project;
- Over 500 artificial nests for bees and pollinators placed throughout Italy.

Case studies

Brand communication

How to strengthen the sustainable positioning of brands, involving customers and business partners?

Progetto formativo

How to reposition oneself on circular economy issues?

Comunicazione strategica

What is the approach to becoming a sustainability leader in one’s reference industry? How to become a transformation driver for the entire sector?

Comunicazione di sostenibilità

What is the best corporate website structure to enhance sustainability content and integrate sustainable strategy into business?

Communication of environmental projects to engage stakeholders and new targets.

A cross-media communication project to increase brand awareness.

DS's challenge

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Coop's challenge

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The activity

The role of LifeGate

The activity