Case_Fondazione

Fondazione Compagnia di San Paolo’s challenge

Promote educational, cultural, and training activities related to sustainability communication by engaging students in environmental communication and content creation.

Key objectives:
- Introduce students to sustainability topics through hands-on learning experiences in media and communication.
- Engage schools and students in developing an editorial, audio, and video project, fostering creativity and awareness of sustainability issues.

01
Coop's challenge

The broader need was to strengthen the sustainability positioning with targeted communication in order to inform and engage consumers and stakeholders in the different territories, along with local communities and new targets. This also led to a request to develop environmental projects in line with the strategy.

02
The activity

LifeGate interpreted the strengths and distinctive features of the Brand by outlining approach,
initiatives and communication plans necessary to establish the leadership of Coop.
Among the various activities, LifeGate has
accompanied Coop Italia on the path dedicated to the engagement strategy of its supply chain by being part of the scientific committee of "Coop for Future."
Business-to-business partnerships: the Captain Findus brand is partner in the LifeGate Plasticless project, thanks to the sponsorship of 10 of Coop's 46 Seabins plus 1 Trash Collec'Thore 1 PixieDrone.

The role of LifeGate

Development and creation of the NextJournalist format, through which LifeGate launches an exclusive call for high schools to discover new creators and future "journalists" interested in environmental and social topics.

Key elements of the initiative:
- A contest for students to develop an editorial project (text, video, or audio) on a specific theme.
- The winning project received the opportunity to attend a content creator seminar led by LifeGate’s editorial team.
- The selected students were also given the chance to cover media coverage of a designated event.

The activity

The NextJournalist project aims to train new creators and future journalists interested in environmental and social issues. Students are invited to develop a project, and the winners participate in a seminar led by LifeGate, gaining hands-on experience at national events, documenting them like real journalists.

Key achievements:
- 1,400 schools contacted
- 2 seminar days held at the winning schools
- 2 presentation events for the NextJournalist project (Earth Day and Cinemambiente)

The LifeGate editorial team guided the NextJournalist winners in covering the 2024 Earth Day event in Turin, where they produced original content published under their names on LifeGate’s channels.

Together with the winners, LifeGate:
- Curated and presented a press review of key daily news to the Earth Day audience.
- Produced a podcast featuring interviews with event guests.
- Published original social media content documenting the event.

Additionally, LifeGate organized an event at the Cinemambiente Festival, where the NextJournalist winners took on the role of journalists for a day. They:
- Collected testimonials from event guests.
- Created a podcast, an article, and original social media content, putting their journalism skills into practice.

03
The results in figures

- 46 Seabin devices installed in 15 Italian regions;
- 5 new trash-collecting technologies installed (Trash Collec'Thor and PixieDrone) as part of the "A Sea of Ideas for Our Waters" campaign;
- 2 waste collection activities from the seabed with professional dive teams;
- More than 40 events organized;
- Presence at Barcolana and the international Sea Summit in Trieste;
- More than 2 mln views of online campaigns;
- More than 1 billion bees protected with the "Every Bee Counts" project;
- Over 500 artificial nests for bees and pollinators placed throughout Italy.

Case studies

Strategic communication

Develop a communication strategy with a strong and distinctive positioning.

Sustainable Events

Sustainability within everyone's reach with live events featuring outstanding guests.

Brand communication

A cross-media communication project to increase brand awareness.

Sustainable Communication

Enhance sustainable positioning through stakeholder events and distinctive communication.

Communication of environmental projects to engage stakeholders and new targets.

Promote educational activities in secondary schools.

Fondazione Compagnia di San Paolo’s challenge

01
Coop's challenge

02
The activity

The role of LifeGate

The activity