Case_IGT

IGT’s challenge

Design and organize KIDS DAYS, special days dedicated to employees' children, hosted within the company premises to let them experience their parents' workplace. Engage and captivate over 200 children and teens, ranging from ages 3 to 14, through activities and workshops focused on sustainability, held within the company's spaces.

01
Coop's challenge

The broader need was to strengthen the sustainability positioning with targeted communication in order to inform and engage consumers and stakeholders in the different territories, along with local communities and new targets. This also led to a request to develop environmental projects in line with the strategy.

02
The activity

LifeGate interpreted the strengths and distinctive features of the Brand by outlining approach,
initiatives and communication plans necessary to establish the leadership of Coop.
Among the various activities, LifeGate has
accompanied Coop Italia on the path dedicated to the engagement strategy of its supply chain by being part of the scientific committee of "Coop for Future."
Business-to-business partnerships: the Captain Findus brand is partner in the LifeGate Plasticless project, thanks to the sponsorship of 10 of Coop's 46 Seabins plus 1 Trash Collec'Thore 1 PixieDrone.

The role of LifeGate

LifeGate designed and developed various workshops and special activities featuring carefully selected talents, specifically focused on sustainability themes and tailored to different age groups. These activities were conducted simultaneously within company spaces (e.g., meeting rooms, courtyards, auditoriums). After analyzing the location and the number of participants, LifeGate identified different talents (such as Adrian Fartade and Mia Canestrini) and, with the support of professional educators, created a two-day schedule of events. All activities were carefully crafted to align with the sustainability themes most important to the company.

The activity

Organization and management of two full days, engaging 200 children and teenagers in various activities for over 8 total hours.

Special guests included:
- Mia Canestrini, sharing stories, tales, and debunking myths about wolves for younger children.
- Adrian Fartade, delivering a performance about what the future holds (planet Earth, space exploration, and robots) for older participants.

Additional activities included:
- Painting and modeling workshops running parallel to outdoor games and recreational activities.

03
The results in figures

- 46 Seabin devices installed in 15 Italian regions;
- 5 new trash-collecting technologies installed (Trash Collec'Thor and PixieDrone) as part of the "A Sea of Ideas for Our Waters" campaign;
- 2 waste collection activities from the seabed with professional dive teams;
- More than 40 events organized;
- Presence at Barcolana and the international Sea Summit in Trieste;
- More than 2 mln views of online campaigns;
- More than 1 billion bees protected with the "Every Bee Counts" project;
- Over 500 artificial nests for bees and pollinators placed throughout Italy.

Case studies

Kids Days in the company

Engaging employees' children with educational activities.

Contest for future journalists

Enhancing knowledge on sustainability topics through dedicated training courses.

Edutainment in secondary schools

Promote educational activities in secondary schools.

Tailor-made training course

Raise awareness among students with an educational project to combat fake news.

Communication of environmental projects to engage stakeholders and new targets.

Engaging employees' children with educational activities

IGT’s challenge

01Coop's challenge​

02The activity

​The role of LifeGate

​The activity

03The results in figures