Communication of environmental projects to engage stakeholders and new targets.

​The activity

​The classroom activity included a 4-hour workshop designed to deepen students' understanding of the transition to electric mobility and smart cities, providing them with the tools to create projects —articles, podcasts, videos, and social media content—f ocused on topics such as powertrains, Formula E, and the cities of the future.
The sessions utilized edutainment, a dynamic and interactive learning approach, and involved over 800 students across 8 Italian cities.
Student groups that produced the most creative and impactful projects were rewarded with trips to E-Prix events in Italy (Rome in 2023 and Misano in 2024) and the London E-Prix.

In 2023, the project also included a series of events in 6 Italian cities targeted at customers, prospects, and the sales network to explain the revolution in electric and sustainable mobility.
The format featured four key components:
- A digital escape room to test knowledge about electric mobility.
- A test drive of the electrified Jaguar and Land Rover vehicle lineup.
- A talk moderated by LifeGate, featuring a panel of distinguished speakers.
- A dinner with a sustainability-themed menu.

Case studies

​Incorporating impactful, scalable, and long-term projects into consistent communication that strengthens the company's sustainable positioning.

​Debunking sustainability myths to drive the ecological transition.






​Supporting the company in establishing a comprehensive sustainability journey, while also assisting in the implementation  of specific actions.


​Strengthening the flagship brand's sustainable positioning by combining environmental projects aligned with sustainable events and impactful  actions.

​Turning the company's environmental awareness into a structured approach reflected in processes, products, and communication.