Case_Jlr_2

Jaguar Land Rover’s challenge

Develop an educational project to raise awareness among high school students about electric mobility and sustainability in general, guiding them on a journey through the present and future of mobility.
The goal is to empower students to become active participants in the transition and act as ambassadors, amplifying these topics within their families and social circles.

01
Coop's challenge

The broader need was to strengthen the sustainability positioning with targeted communication in order to inform and engage consumers and stakeholders in the different territories, along with local communities and new targets. This also led to a request to develop environmental projects in line with the strategy.

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The activity

LifeGate interpreted the strengths and distinctive features of the Brand by outlining approach,
initiatives and communication plans necessary to establish the leadership of Coop.
Among the various activities, LifeGate has
accompanied Coop Italia on the path dedicated to the engagement strategy of its supply chain by being part of the scientific committee of "Coop for Future."
Business-to-business partnerships: the Captain Findus brand is partner in the LifeGate Plasticless project, thanks to the sponsorship of 10 of Coop's 46 Seabins plus 1 Trash Collec'Thore 1 PixieDrone.

The Role of LifeGate

Support Jaguar Land Rover’s pioneering role as a leader in the transition to electric mobility by promoting knowledge of sustainable mobility and debunking fake news that still persist in public opinion.
Key project actions:
- Develop an educational program with learning materials, classroom lessons, escape rooms, and interactive activities.
- Identify and select schools and classes to participate in the project.
- Organize working groups, review student projects, and select contest winners.
- Arrange a prize trip to the E-Prix in London and Misano for the top participants.
- Promote the initiative through LifeGate’s media network.

The activity

Implementation of the E-ducation 2.0 project, an initiative developed in secondary schools featuring a training session with two escape rooms focused on electric mobility and smart cities, along with the creation of a video where students envision their ideal future city.

The engagement approach is based on edutainment, a learning method that makes the process more enjoyable and immersive for students.

Key activities:
- Students participated in a contest after creating editorial articles, social media content, podcasts, or videos related to the topics covered during the training sessions.
- Winning teams joined the Jaguar Land Rover team at the E-Prix in London and Misano.

Impact:
- Over 400 students involved
- 5 cities reached: Milan, Rome, Florence, Turin, Verona.

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The results in figures

- 46 Seabin devices installed in 15 Italian regions;
- 5 new trash-collecting technologies installed (Trash Collec'Thor and PixieDrone) as part of the "A Sea of Ideas for Our Waters" campaign;
- 2 waste collection activities from the seabed with professional dive teams;
- More than 40 events organized;
- Presence at Barcolana and the international Sea Summit in Trieste;
- More than 2 mln views of online campaigns;
- More than 1 billion bees protected with the "Every Bee Counts" project;
- Over 500 artificial nests for bees and pollinators placed throughout Italy.

Case studies

Strategic communication

Develop a communication strategy with a strong and distinctive positioning.

Sustainable Events

Sustainability within everyone's reach with live events featuring outstanding guests.

Brand communication

A cross-media communication project to increase brand awareness.

Sustainable Communication

Enhance sustainable positioning through stakeholder events and distinctive communication.

Communication of environmental projects to engage stakeholders and new targets.

Raise awareness among students with an educational project to combat fake news.

Jaguar Land Rover’s challenge

01
Coop's challenge

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The activity

The Role of LifeGate

The activity