The ideation and creation of the Circular Academy, with the realization of the first executive specialization course ‘Circular Economy for Business’ aimed at managers and organized with the Sant’Anna Institute of Pisa, allowed the company to acquire authority on the topic of circular economy. A dedicated website and the presence at events and events made the initiative known to the public. The strategy to enhance the strengths of circular economy practices implemented by KME also consisted in publishing editorial content on the LifeGate network.
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