Case_sebach

Strengthen leadership by positioning the brand on the environmental and social sustainability issue

01
Sebach's challenge

In preparation for the publication of its first sustainability report and with the opening of the company's LinkedIn channel, Sebach - a leader in the production and rental of chemical toilets - contacted LifeGate to work on brand positioning in the area of sustainability and increase awareness of various ESG initiatives among its target audience. The approach became more structured over time, so much so that it required communication with dedicated tone of voice, format and channels.

01
Sebach's challenge

In preparation for the publication of its first sustainability report and with the opening of the company's LinkedIn channel, Sebach - a leader in the production and rental of chemical toilets - contacted LifeGate to work on brand positioning in the area of sustainability and increase awareness of various ESG initiatives among its target audience. The approach became more structured over time, so much so that it required communication with dedicated tone of voice, format and channels.

02
The approach

The website has been reorganized in sustainability content, with the inclusion of the governance section and a more rational redistribution of content. In 2022-23, LifeGate's activities continue, to convey the salient results of the first report with a multifaceted communication plan consisting of digital and physical channels.

02
The approach

The website has been reorganized in sustainability content, with the inclusion of the governance section and a more rational redistribution of content.
In 2022-23, LifeGate's activities continue, to convey the salient results of the first report with a multifaceted communication plan consisting of digital and physical channels.

03
Activity

Sustainable content providing for corporate blog: 16 articles and 4 video interviews, identifying topics relevant to a very specific industry, using a casual yet authoritative tone of voice
Content revision for corporate social channels (32 pieces of content with hashtag #facciamolasostenibile)
First reorganization of the sustainability section of the corporate website.

03
The activity

Creation of a magazine dedicated to climate change on LifeGate.it, which has become a cultural and journalistic reference on the subject;
Unipol Group signs LifeGate editorial specials at major International Climate Conferences: ours is the only editorial staff that follows the preparatory work in full and documents the highlights of negotiations giving voice to institutional protagonists, Governments, NGOs, activists and the business world;
LifeGate Observatory: from the first edition partner of the national observatory on sustainable Italian lifestyles.

Strengthen leadership by positioning the brand on the environmental and social sustainability issue

Strengthen leadership by positioning the brand on the environmental and social sustainability issue

01
Sebach's challenge

01
Sebach's challenge

02
The approach

02
The approach

03
Activity

03
The activity

Case studies

Amplification of environmental projects

Sponsorship for special events

Content providing

Community management

Strengthen leadership by positioning the brand on the environmental and social sustainability issue

Strengthen leadership by positioning the brand on the environmental and social sustainability issue

01Sebach's challenge​

01Sebach's challenge

02The approach

02The approach

03Activity

03The activity

Case studies

Amplification of environmental projects

Sponsorship for special events

Content providing

Community management

01
Sebach's challenge

01
Sebach's challenge

02
The approach

02
The approach

03
Activity

03
The activity