Case_vibram_hp

Vibram's challenge

Transform the company's environmental awareness into a structured and comprehensive approach integrated across processes, products, and communication, demonstrating proactivity toward B2B clients whose sustainability demands are increasingly stringent.

01
Vibram's challenge

A world leader in the production and sale of rubber soles for high-performance footwear intended for technical and sporting activities, particularly outdoors, Vibram needed to actualize the company's environmental awareness in a structured and global approach declined in processes, products and communication, demonstrating proactivity towards BtoB and B2C customers, who are increasingly demanding. The activity was then extended to employees in order to raise awareness and educate them about Vibram's renewed sustainable approach.

02
The approach

Step by step, we accompanied Vibram on the path of change thanks to a structured consulting approach, which started with an analysis of products and processes and moved on to an assessment of the company's positioning in relation to its competitors in terms of sustainability, and finally to the planning of short-, medium- and long-term actions. Thus, we drafted a communication plan for employee and customer awareness and a new code of ethics. The sustainability plan, broken down into six pillars, was named "The Sustainable Way."

The role of LifeGate

Following an analysis of sustainability positioning based on ISO 26000 guidelines, we developed the "The Sustainable Way" plan—a sustainability strategy built on six pillars, with defined objectives, improvement actions, and KPIs for monitoring performance.
We periodically assess sustainability performance as part of ongoing consulting services to support the implementation of various strategic projects (e.g., supplier engagement, Charity Policy).

The activity

We conducted a sustainability assessment through qualitative and quantitative data collection and interviews with key company functions. Following a contextual and benchmark analysis, we developed a Sustainable Action Plan with short, medium, and long-term objectives.
After drafting the Position Paper, the company's first sustainability document, we continued with activities to enhance the Sustainability Report (2021 and 2022), including summaries, videos, and institutional presentations.

03
The activity

The strategy enabled Vibram to increase sustainable engagement in all branches. The results, constantly monitored, were communicated first with a Position Paper and then in the first Sustainability Report, declined in various communication tools. Various moments were dedicated to employees: the Sustainability day, but also panels, articles in the intranet, cineforums, etc. In addition, all employees significantly increased their knowledge on sustainable development thanks to the online course Introduction to Sustainability by LifeGate Education.

Case studies

Incorporating impactful, scalable, and long-term projects into consistent communication that strengthens the company's sustainable positioning.

Debunking sustainability myths to drive the ecological transition.

Supporting the company in establishing a comprehensive sustainability journey, while also assisting in the implementation of specific actions.

Strengthening the flagship brand's sustainable positioning by combining environmental projects aligned with sustainable events and impactful actions.

Turning the company's environmental awareness into a structured approach reflected in processes, products, and communication.

How to build your own comprehensive approach to sustainability

Turning the company's environmental awareness into an approach reflected in processes, products, and communication.

Vibram's challenge

01
Vibram's challenge

02
The approach

The role of LifeGate

The activity

03
The activity

Case studies

How to build your own comprehensive approach to sustainability

​Turning the company's environmental awareness into an approach reflected in processes, products, and communication.

Vibram's challenge

01Vibram's challenge

02The approach

​The role of LifeGate

The activity

03The activity

Case studies

Turning the company's environmental awareness into an approach reflected in processes, products, and communication.

01
Vibram's challenge

02
The approach

The role of LifeGate

03
The activity