Case_Costa

Costa Crociere’s challenge

Communicate Costa Crociere's sustainability strategy in an accessible, simple, and engaging way, showing how each employee can contribute through everyday actions. Engage the entire corporate team (over 22,000 people) in a dedicated training course focused on sustainability aspects and the specific commitments made by the Group.

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Coop's challenge

The broader need was to strengthen the sustainability positioning with targeted communication in order to inform and engage consumers and stakeholders in the different territories, along with local communities and new targets. This also led to a request to develop environmental projects in line with the strategy.

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The activity

LifeGate interpreted the strengths and distinctive features of the Brand by outlining approach,
initiatives and communication plans necessary to establish the leadership of Coop.
Among the various activities, LifeGate has
accompanied Coop Italia on the path dedicated to the engagement strategy of its supply chain by being part of the scientific committee of "Coop for Future."
Business-to-business partnerships: the Captain Findus brand is partner in the LifeGate Plasticless project, thanks to the sponsorship of 10 of Coop's 46 Seabins plus 1 Trash Collec'Thore 1 PixieDrone.

The role of LifeGate

Design and develop a custom online training course for the Group by integrating the Sustainability Essential course from LifeGate Edu with tailored training modules focused on Costa Crociere's sustainability commitments.

Key actions:
• Define content and lesson formats.
• Create customized training modules aligned with Costa Crociere’s sustainability efforts.
• Integrate these modules into the LifeGate Edu training program to ensure accessibility for both the onshore team and onboard crew.

The activity

Production of two storytelling videos showcasing the Group's commitments.
The first video features the company's CSR manager at Costa Crociere's headquarters in Genoa, outlining the pillars of the sustainability strategy for LifeGate. The second video narrates daily sustainable practices through a video shoot conducted onboard the Costa Smeralda ship.

Key activities:
- Video shooting at the headquarters and onboard.
- Editing and production of customized training video modules.
- Development and creation of a dedicated training course for the Group.
- Management and monitoring of online course users.

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The results in figures

- 46 Seabin devices installed in 15 Italian regions;
- 5 new trash-collecting technologies installed (Trash Collec'Thor and PixieDrone) as part of the "A Sea of Ideas for Our Waters" campaign;
- 2 waste collection activities from the seabed with professional dive teams;
- More than 40 events organized;
- Presence at Barcolana and the international Sea Summit in Trieste;
- More than 2 mln views of online campaigns;
- More than 1 billion bees protected with the "Every Bee Counts" project;
- Over 500 artificial nests for bees and pollinators placed throughout Italy.

Case studies

Strategic communication

Develop a communication strategy with a strong and distinctive positioning.

Sustainable Events

Sustainability within everyone's reach with live events featuring outstanding guests.

Brand communication

A cross-media communication project to increase brand awareness.

Sustainable Communication

Enhance sustainable positioning through stakeholder events and distinctive communication.

Communication of environmental projects to engage stakeholders and new targets.

Enhancing knowledge on sustainability topics through dedicated training courses.

Costa Crociere’s challenge

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Coop's challenge

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The activity

The role of LifeGate

The activity