Case_garofalo

01
Garofalo’s challenge

The company based in Gragnano (NA) is a leading producer of premium pasta, has contacted us to build and strengthen the sustainability positioning of the Garofalo brand, inform consumers about the sustainability aspects of the product and consistently and effectively decline its communication. In particular, an eco-packaging project has been launched: a legal consultation has been requested on green claims.

01
Garofalo's challenge

The company based in Gragnano (NA), a leading producer of premium positioning pasta, contacted us to build and strengthen the sustainability positioning of the Garofalo brand, inform consumers about the sustainability aspects of the product and consistently and effectively decline its communication. In particular, an eco-packaging project has been launched: a legal consultation has been requested on green claims.

The role of LifeGate

Sustainability assessment and preliminary disclosure;
Reporting: creation of the first Sustainability Report and subsequent editions;
Stakeholder engagement project;
Sustainable communication consultancy on pack;
Environmental projects: Zero Impact carbon offsetting operation on packaging and related communication campaign;
Content providing: creation of Bontà Svelata magazine for in-depth analysis of sustainability trends in the food sector and awareness-raising content for consumers

02
The activity

The 2021 Report of Pastificio Garofalo has positioned itself among the “high performers” in ConsumerLab’s Future Respect Index as recognition of its informative clarity. The diffusion of the new green packaging compensated with Zero Impact and with 15% recycled plastic is imminent. The company continues on its path towards sustainability, for which it has requested a structured plan.

02
Activity

Case studies

Our impact as told by our clients

Reporting

Reporting How to make the sustainability report a real communication hub?

Advisory and strategy

How to reconcile market leadership and sustainable brand identity, involving the affiliate network?

Sustainability consulting

How to make packaging a vehicle for sustainable communication?

Sustainability Strategy

How to improve your sustainability rating by meeting investor expectations?

Sustainability and packaging

Sustainability & packaging

01
Garofalo’s challenge

01
Garofalo's challenge

The role of LifeGate

02
The activity