Case_garofalo_hp

Garofalo’s challenge

The company based in Gragnano (NA) is a leading producer of premium pasta, has contacted us to build and strengthen the sustainability positioning of the Garofalo brand, inform consumers about the sustainability aspects of the product and consistently and effectively decline its communication. In particular, an eco-packaging project has been launched: a legal consultation has been requested on green claims.

The role of LifeGate

LifeGate interpreted the strengths and distinctive features of the Brand by outlining approach,
initiatives and communication plans necessary to establish the leadership of
Coop.
Among the various activities, LifeGate has
accompanied Coop Italia on the path dedicated to the engagement strategy
of its supply chain by being part of the scientific committee of "Coop for Future."
Business-to-business partnerships: the Captain Findus brand is
partner in the LifeGate Plasticless project, thanks to the
sponsorship of 10 of Coop's 46 Seabins plus 1 Trash Collec'Thore 1
PixieDrone.

01
Garofalo's challenge

The company based in Gragnano (NA), a leading producer of premium positioning pasta, contacted us to build and strengthen the sustainability positioning of the Garofalo brand, inform consumers about the sustainability aspects of the product and consistently and effectively decline its communication. In particular, an eco-packaging project has been launched: a legal consultation has been requested on green claims.

The activity

Sustainability assessment and preliminary disclosure;
Reporting: creation of the first Sustainability Report and subsequent editions;
Stakeholder engagement project;
Sustainable communication consultancy on pack;
Environmental projects: Zero Impact carbon offsetting operation on packaging and related communication campaign;
Content providing: creation of Bontà Svelata magazine for in-depth analysis of sustainability trends in the food sector and awareness-raising content for consumers

02
The activity

The 2021 Report of Pastificio Garofalo has positioned itself among the “high performers” in ConsumerLab’s Future Respect Index as recognition of its informative clarity. The diffusion of the new green packaging compensated with Zero Impact and with 15% recycled plastic is imminent. The company continues on its path towards sustainability, for which it has requested a structured plan.