Lavazza has chosen its premium brand iTierra! as the flagship of its sustainable positioning, representing organic blends and showcasing best production practices.
This virtuous journey has been built over several years of consistent and diverse communication activities, with careful attention to every detail—from the product to communication strategies and events.
Since 2017, ¡Tierra! has achieved a strong perception of sustainability, which has extended to the Lavazza brand.
The partnership with LifeGate has played a key role in creating value, supported by a coherent, strong, and well-structured positioning.
Environmental Project: One coffee, one forest
- 160,000 sqm of forest protected in the regions where the blends originate.
- Over 90,000 people reached on social media.
Podcast:
- 700,000 people reached on social media.
- 100,000 listens in just 4 weeks.
Incorporating impactful, scalable, and long-term projects into consistent communication that strengthens the company's sustainable positioning.
Debunking sustainability myths to drive the ecological transition.
Supporting the company in establishing a comprehensive sustainability journey, while also assisting in the implementation of specific actions.
Strengthening the flagship brand's sustainable positioning by combining environmental projects aligned with sustainable events and impactful actions.
Turning the company's environmental awareness into a structured approach reflected in processes, products, and communication.
