02
Storytelling

We narrated Monini’s values with an ad hoc editorial plan, a press trip and a competition dedicated to GDO, which translated the company’s commitment into concrete action for the environment and biodiversity.
Raising public awareness about nutritional characteristics, health and cosmetic properties, economic relevance and false myths related to EVO oil, but also about the relationship between oil and environment, society and health was done with high-profile articles with a popular approach, all signed by LifeGate, often realized with contributions from experts in the academic, scientific and entrepreneurial fields. The video stories and interviews collected during the press tour in Gargano and then published on our network and LifeGate’s social pages allowed us to give visibility and prominence to Monini’s organic olive groves.