Case_monini

Enhancing sustainable commitment for successful communication

01
Monini's challenge

Creating culture and promoting the consumption of EVO oil in Italy, increasing brand awareness among the public and improving the company’s sustainable positioning, which wanted to strengthen its credibility on the bio line towards the target of conscious consumers.

01
Monini's challenge

Creating culture and promoting the consumption of EVO oil in Italy, increasing brand awareness among the public and improving the company’s sustainable positioning, which wanted to strengthen its credibility on the bio line towards the target of conscious consumers.

02
Storytelling

We narrated Monini’s values with an ad hoc editorial plan, a press trip and a competition dedicated to GDO, which translated the company’s commitment into concrete action for the environment and biodiversity.
Raising public awareness about nutritional characteristics, health and cosmetic properties, economic relevance and false myths related to EVO oil, but also about the relationship between oil and environment, society and health was done with high-profile articles with a popular approach, all signed by LifeGate, often realized with contributions from experts in the academic, scientific and entrepreneurial fields. The video stories and interviews collected during the press tour in Gargano and then published on our network and LifeGate’s social pages allowed us to give visibility and prominence to Monini’s organic olive groves.

02
Storytelling

We narrated Monini’s values with an ad hoc editorial plan, a press trip and a competition dedicated to GDO, which translated the company’s commitment into concrete action for the environment and biodiversity.
Raising public awareness about nutritional characteristics, health and cosmetic properties, economic relevance and false myths related to EVO oil, but also about the relationship between oil and environment, society and health was done with high-profile articles with a popular approach, all signed by LifeGate, often realized with contributions from experts in the academic, scientific and entrepreneurial fields. The video stories and interviews collected during the press tour in Gargano and then published on our network and LifeGate’s social pages allowed us to give visibility and prominence to Monini’s organic olive groves.

03
L'operazione

I contenuti della rubrica dedicata pubblicati sul sito LifeGate hanno ottenuto oltre 100mila visualizzazioni, mentre la campagna social ne ha raggiunte oltre 700mila. I videoracconti del press tour sul Gargano hanno raggiunto invece quasi 120mila persone. È stato importante anche il beneficio, sia in termini di visibilità che di impatto ambientale, generato dal concorso “Le api e l’olio”: la campagna social ha raggiunto oltre 800mila persone e i partecipanti registrati sono stati oltre 1.200.

03
The activity

The contents of the dedicated column published on the LifeGate website obtained over 100,000 views, while the social campaign reached over 700,000. The video stories of the press tour in Gargano reached almost 120,000 people. The benefit generated by the “Bees and Oil” competition was also important, both in terms of visibility and environmental impact: the social campaign reached over 800,000 people and there were more than 1,200 registered participants.

Enhancing sustainable commitment for successful communication

Enhancing sustainable commitment for successful communication

01
Monini's challenge

01
Monini's challenge

02
Storytelling

02
Storytelling

The Role of LifeGate

03
L'operazione

03
The activity

Case studies

Impatto Zero

Bee my future

Plasticless

Trees

Enhancing sustainable commitment for successful communication

Enhancing sustainable commitment for successful communication

01Monini's challenge

01Monini's challenge

02Storytelling

02Storytelling

The Role of LifeGate​

03L'operazione

03The activity

Case studies

Impatto Zero

Bee my future

Plasticless

Trees

01
Monini's challenge

01
Monini's challenge

02
Storytelling

02
Storytelling

The Role of LifeGate

03
L'operazione

03
The activity