Case_perfetti

01
The challenge

Perfetti Van Melle asked us to identify the most suitable LifeGate environmental project for the Golia brand for a marketing and communication campaign in modern distribution and horeca channels.

01
Perfetti's challenge

Perfetti Van Melle ci ha chiesto di identificare per il brand Golia il progetto ambientale LifeGate più idoneo per una campagna di comunicazione e attivazione marketing nei punti vendita della distribuzione moderna e del canale horeca.

The Role of LifeGate

Environmental projects: activation, logo licensing for integrated trade and online and offline marketing campaign; support for event organization at park with press and institutions;
In 2022, activation of the PNALM project for the protection of the Marsican bear.

02
The activity

In 2021, Golia supports LifeGate Trees with a project to protect the Amazon forest (Foreste in Piedi) and sponsors the planting of an area at Parco dell’Aniene in Rome. In 2022, the collaboration continues with support for the creation of an ad hoc project to protect an area at Parco Nazionale dell’Abruzzo, for the protection of the habitat of the Marsican bear with a specific integration of the subject in Golia’s trade and online communication campaign.

02
The activity

Case studies

Our impact as told by our clients

Impatto Zero

How to make your environmental commitment tangible and make packaging a sustainable communication vehicle?

Bee my future

How to make your commitment concrete and characterize marketing operations?

Plasticless

How to team up to give more impact and resonance to your environmental projects?

Trees

How to develop environmental projects consistent with brand positioning?

How to develop environmental projects consistent with Brand positioning

How to develop environmental projects consistent with Brand positioning

01
The challenge

01
Perfetti's challenge

The Role of LifeGate

02
The activity