Case_ponti

Strengthening sustainable positioning with an environmental project

Ponti's challenge

Making the values and commitment of the brand known, spreading the positive characteristics of the Ponti Apple Cider Vinegar product, dealing with issues such as sustainable supply chain and traceability.

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Ponti's challenge

LifeGate's role

LifeGate’s role Journalistic support; production of a storytelling article published on LifeGate.it;
Communication: production of a video following inspections and filming at the Ghemme and Paesana plants;
Post-production for the creation of an “emotional” content;
Digital: production of 5 social contents for LifeGate properties;
Environmental projects: joining Bee my Future with adoption of 2 hives and delivery of branded jars.

Case studies

Our impact as told by our clients

Amplification of environmental projects

How to strengthen the brand’s sustainable positioning?

Sponsorship for special events

How to involve the conscious consumer, also reaching institutions and reference companies?

Content providing

How to strengthen your market leadership through a solid positioning on the issue of environmental and social sustainability? How to move to a more structured and mature sustainability communication?