Case_unipol

01
The challenge

Accrediting the Unipol Group as a reference insurance player that oversees climate change issues through an editorial partnership that guarantees authority and credibility.

01
Unipol's challengeLa sfida di Unipol

Accrediting the Unipol Group as a reference insurance player that oversees climate change issues through an editorial partnership that guarantees authority and credibility.

The Role of LifeGate

Thanks to its specialized journalistic editorial staff, LifeGate has been able to create a rich and at the same time never banal schedule on climate change. Thanks to Unipol, we have spread knowledge on the subject thanks to authoritative experts, publication of studies in preview, participation in events such as COPs to report in real time on ongoing negotiations and results achieved. The contents were then relaunched on social media, but also with videos and live events.

02
Activity

1. Creation of a magazine dedicated to climate change on LifeGate.it, which has become a cultural and journalistic reference on the subject;
2. Unipol Group signs LifeGate editorial specials at major International Climate Conferences: ours is the only editorial staff that follows the preparatory work in full and documents the highlights of negotiations giving voice to institutional protagonists, Governments, NGOs, activists and the business world;
3. LifeGate Observatory: from the first edition partner of the national observatory on sustainable Italian lifestyles.

THE RESULTS
- More than 80 editorial contents produced from 2017 to 2019
- Average reading times of contents exceeding 2 minutes
- Article views: 250,000
- Social reach: 500,000
- Magazine homepage views: 35,000
- Renewal of activity, still ongoing, for four consecutive years

02
The activity

1. Creation of a magazine dedicated to climate change on LifeGate.it, which has become a cultural and journalistic reference on the subject;
2. Unipol Group signs LifeGate editorial specials at major International Climate Conferences: ours is the only editorial staff that follows the preparatory work in full and documents the highlights of negotiations giving voice to institutional protagonists, Governments, NGOs, activists and the business world;
3. LifeGate Observatory: from the first edition partner of the national observatory on sustainable Italian lifestyles.

THE RESULTS:
- Over 80 editorial contents produced from 2017 to 2019
- Average reading times of contents exceeding 2 minutes
- Article views: 250,000
- Social reach: 500,000
- Magazine homepage views: 35,000
- Renewal of activity, still ongoing, for four consecutive years

Case studies

Our impact as told by our impact clients

Amplification of environmental projects

How to strengthen the brand’s sustainable positioning?

Sponsorship for special events

How to involve the conscious consumer, also reaching institutions and reference companies?

Content providing

How to strengthen your market leadership through a solid positioning on the issue of environmental and social sustainability? How to move to a more structured and mature sustainability communication?

Community management

How to expand the reach of content presented at an event?

Involving aware clients on the issue of risks related to climate change

Involving aware clients on the issue of risks related to climate change

01
The challenge

01
Unipol's challengeLa sfida di Unipol

The Role of LifeGate

02
Activity