Tolo Green is a company active in the renewable energy sector, particularly in photovoltaics and geothermal. The company also produces spirulina, a microalgae with beneficial properties that make it a superfood. These activities were presented at Expo 2020 in Dubai. Tolo Green asked LifeGate to moderate a social plan that would tell the world of Tolo Green, prolonging the contents of the exhibition over time and expanding its reach.
The first phase involved two objectives: introducing itself to the community and illustrating the world of Tolo Green in 360°. The second phase focused on the exhibition, with more specific content on the benefits of spirulina algae, which is also used as material for staff suits. The storytelling relied on Spiri, a mascot - open to the future and with a sustainable soul - who gave a lively and captivating face to spirulina algae, thanks to stylized features that allowed it to be a versatile asset for all communication projects.
Social channels achieved excellent performance in terms of coverage of unique users, contributing to increasing brand recognition, particularly thanks to interactive formats (quizzes) used in Instagram stories, with a reach of 800 thousand unique users per month and 4.1 million unique users overall.
Our impact as told by our clients
How to strengthen the brand’s sustainable positioning?
How to involve the conscious consumer, also reaching institutions and reference companies?
How to strengthen your market leadership through a solid positioning on the issue of environmental and social sustainability? How to move to a more structured and mature sustainability communication?
How to expand the reach of content presented at an event?
