Case_tologreen

How to expand the reach of content presented at an event

01
The challenge

Tolo Green is a company active in the renewable energy sector, particularly in photovoltaics and geothermal. The company also produces spirulina, a microalgae with beneficial properties that make it a superfood. These activities were presented at Expo 2020 in Dubai. Tolo Green asked LifeGate to moderate a social plan that would tell the world of Tolo Green, prolonging the contents of the exhibition over time and expanding its reach.

01
Tologreen's challenge

Tolo Green is a company active in the renewable energy sector, particularly in photovoltaics and geothermal. The company also produces spirulina, a microalgae with beneficial properties that make it a superfood. These activities were presented at Expo 2020 in Dubai. Tolo Green asked LifeGate to moderate a social plan that would tell the world of Tolo Green, prolonging the contents of the exhibition over time and expanding its reach.

02
The approach

The first phase involved two objectives: introducing itself to the community and illustrating the world of Tolo Green in 360°. The second phase focused on the exhibition, with more specific content on the benefits of spirulina algae, which is also used as material for staff suits. The storytelling relied on Spiri, a mascot - open to the future and with a sustainable soul - who gave a lively and captivating face to spirulina algae, thanks to stylized features that allowed it to be a versatile asset for all communication projects.

02
The approach

The first phase involved two objectives: introducing itself to the community and illustrating the world of Tolo Green in 360°. The second phase focused on the exhibition, with more specific content on the benefits of spirulina algae, which is also used as material for staff suits. The storytelling relied on Spiri, a mascot - open to the future and with a sustainable soul - who gave a lively and captivating face to spirulina algae, thanks to stylized features that allowed it to be a versatile asset for all communication projects.

03
Activity

Social channels achieved excellent performance in terms of coverage of unique users, contributing to increasing brand recognition, particularly thanks to interactive formats (quizzes) used in Instagram stories, with a reach of 800 thousand unique users per month and 4.1 million unique users overall.

03
The activity

Social channels achieved excellent performance in terms of coverage of unique users, contributing to increasing brand recognition, particularly thanks to interactive formats (quizzes) used in Instagram stories, with a reach of 800 thousand unique users per month and 4.1 million unique users overall.

How to expand the reach of content presented at an event

How to expand the reach of content presented at an event

01
The challenge

01
Tologreen's challenge

02
The approach

02
The approach

03
Activity

03
The activity

Case studies

Amplification of environmental projects

Sponsorship for special events

Content providing

Community management

How to expand the reach of content presented at an event

How to expand the reach of content presented at an event

01The challenge

01Tologreen's challenge

02The approach

02The approach

03Activity

03The activity

Case studies

Amplification of environmental projects

Sponsorship for special events

Content providing

Community management

01
The challenge

01
Tologreen's challenge

02
The approach

02
The approach

03
Activity

03
The activity